Business Vocabulary and Phrases: Key business terminologies and phrases, such as marketing, financial, sales, and contracts, in Arabic that shall be used within Arabic-speaking markets.
Example: “Contract” (عقد – Aqd), “Negotiation” (تفاوض – Tafaawud), “Investment” (استثمار – Istithmar), “Revenue” (إيرادات – Iraadat).
Business Etiquette and Cultural Insights: To comprehend ways of cultural appropriateness that, in general, characterize business environments in Arab countries regarding greetings, addressing titles, or using the importance of relations and mutual trust.
Example: The building of personal relationships before actually doing business.
Formal and Informal Communication: Learn to communicate both formally and informally in Arabic; an important aspect for professional settings, emails, calls, and meetings.
Example: How to say “I would like to discuss…” (أود أن أناقش – Awad an unaqish), or “Please contact me…” (يرجى الاتصال بي – Yurja al-ittisal bi).
Negotiation Skills: Master the negotiation terms and expressions used in Arabic-speaking markets, such as making offers, counteroffers, agreeing on the terms, and closing a deal.
Example: “What is your price?” (ما هو سعره؟ – Ma huwa si’ruh?)”We can make a deal” (نستطيع عقد صفقة – Nastaṭī’ ‘aqd safqa).
Presenting and Reporting: Learn how to present in Arabic, from introducing yourself and presenting data to discussing results and answering questions.
Example: “Let me present our findings” (اسمحوا لي بتقديم نتائجنا – Ismaḥū lī bi-taqdim nata’ijina).
Writing Business Emails and Letters: Learn how to write business emails and letters in Arabic, focusing on the appropriate phrasing and formal language.
Example: “Dear Mr. [Name]” (عزيزي السيد [اسم] – Azīzī as-sayyid [Name]), “Thank you for your time” (شكراً لوقتك – Shukran li-waqtik).
Industry-specific Arabic: Depending on your business area, such as finance, marketing, health, and so on, learn the special vocabulary and expressions in your field.
Example: In finance, “stock market” is suq al-‘as-hum; in healthcare, “medical insurance” is at-ta’meen as-sihhi.
Understand the Arab markets: Learn about the economic climate, opportunities, and challenges facing key Arabic-speaking countries like the UAE, Saudi Arabia, Egypt, and Qatar.
